Adidas commemorates creativity in soccer at The Mercury Center, located within the Barker Hangar, with an interactive three-day exhibition ending with a viewing party for the U.S.A. vs. Colombia soccer match (June 3).
Members from the soccer community – including young student athlete groups – were invited to experience Adidas’ Mercery Center and meet with various creative participants at the exhibition including jersey customizations offered by Chain Gang LA and customized soccer cleats by The Shoe Surgeon.
A special area showcased the label’s new soccer Mercury Pack cleats, which were recently featured in Adidas’ new short film titled “First Never Follows,” a video series featuring soccer greats Paul Pogba, Luis Suarez and Mesut Ozil.
The various “stations” offered at The Mercury Center also featured collaborative work by jeweler Guillermo Andrade of Four Two Four on Fairfax, with a series of custom jewelry pieces to celebrate the summer’s biggest moments and the players who will make them happen.
A t-shirt screen printing area was also viewable on-site with pens, patches, and a team of illustrators and designers to produce one-of-a-kind custom pieces for Mercury Center guests.
Chain Gang LA offering jersey customizations at The Mercury Center
The Shoe Surgeon (Dominic Chambrone) at The Mercury Center
Guillermo Andrade of FourTwoFour on Fairfax at The Mercury Center
Illustrators and Designers offer screen-printing station at The Mercury Center & ASAP Ferg arrives prior to his performance
For further information, visit adidas.com/football or go to facebook.com/adidasfootballor follow @adidasfootball on twitter to join the conversation.
Text and Photography by Diane Abapo
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