Project Harden was in full effect last night on Fairfax presented by Adidas Hoops at the The Seventh Letter (September 16). Adidas and Harden have partnered for a collaborative collection of basketball style on and off the court. Guests at last night’s Project Harden release were invited to a virtual reality experience where they caught a sneak peek at the co-creation process with James. DJ Mo Beatz spun while guests took polaroid snapshots and posted them on a wall in the shape of the same Harden silhouette found on the giveaway pocket tees and baseball caps for attendees.
Follow @ProjectHarden and @adidashoops for more release updates.
Photography by Diane Abapo
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