Whitney Port and Rumer Willis attended the Illumination Entertainment and NBC Universal partnership launch with street artist Buff Monster and Australian brand Rusty at a private beachside residence in Santa Monica (July 28). Celebrating the Minions’ passion for the beach lifestyle as highlighted in the Minions Paradise mobile game, now available worldwide from EA, the Minions Lost in Paradise Collection includes t-shirts, denim and board shorts for men; and t-shirts, a maxi dress, denim and swimwear. Known for his iconic The Melty Misfit characters, Buff Monster interpreted key elements from the Minions Paradise game to design the core collection art. The Allah-Las and Clean Spill both performed live while Buff Monster participated in a hand-painted installation on a giant canvas for all partygoers to see.

A general view of the atmosphere during Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

Whitney Port attends Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

Artist Buff Monster attends Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

Clean Spill attends Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

Rumer Willis and Whitney Port attend Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

Clean Spill attends Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

Cam Richards and Andrew Jacobson attend Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

Artists Merlin Bronques and Buff Monster attend Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

DJ Ana Calderon attends Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

The Allah-Las perform during Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

Actress Rumer Willis and Whitney Port attend Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

Amy Pham attends Buff Monster x Minions x Rusty Lost in Paradise Capsule Collection launch event on July 28, 2016 in Santa Monica, California. (Photo by Joshua Blanchard/WireImage)

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