Adidas Originals celebrated the NMD last night after leading a week of scavenger hunts across Los Angeles with Nick Young, Atiba Jefferson and Roy Choi hand-selecting their favorite spots in the city each day and broadcasting it on social media – ending with 25 free pairs of NMD’s at the last location. Honing in on NMD’s statement of “Explore, Discover, Experience,” Adidas pushes the idea of exploration as a lifestyle. With more than half the crowd donning NMD’s on their feet, the packed warehouse venue welcomed special guests Kilokish, Shlomo, and a final performance by recording artist, Miguel, wearing the upcoming all-white NMD sneakers set to release on March 26.
Miguel performs at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Adidas Originals NMD Event in Los Angeles (March 25) with contributions from Nick Young, Atiba Jefferson, and Roy Choi.. / Photo: © Diane Abapo for SUSPEND Magazine.
Adidas Originals NMD Event in Los Angeles (March 25) with contributions from Nick Young, Atiba Jefferson, and Roy Choi.. / Photo: © Diane Abapo for SUSPEND Magazine.
Kilo Kush performs a special DJ set at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Shlomo performs a special DJ set at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Shlomo performs a special DJ set at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Shlomo performs a special DJ set at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Miguel performs at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Miguel performs at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Miguel performs at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Miguel performs at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Miguel performs at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Miguel performs at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Miguel performs at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Miguel performs at the Adidas Originals NMD Event in Los Angeles (March 25). / Photo: © Diane Abapo for SUSPEND Magazine.
Photography by Diane Abapo
Follow @adidasoriginals on Instagram