This past Saturday evening the SUSPEND team joined Rich Cofinco and Andrew Im of ASIF (“As Seen In The Futue”) for a close-knit unveiling of Cofinco’s “Transit Transmission” sighting art exhibition located at Delicious Pizza’s Infinity Room on West Adams Blvd (June 25). Visitors walked past the side patio of the hip-hop pizza shop to an enclosed room where Cofinco (also known as “Rich One”) recreated a hazmat-archaeological excavation site – complete with a hunched over, fully clothed explorer in rugged apparel and his collection of “artifacts,” equivalent to various pairs of ASIF footwear laden on the ground both from previous and upcoming releases.
Cofinco’s vision for ASIF is a never-ending quest that surrounds innovation and the future. In a recent sit-down conversation with the artist, he mentioned that he doesn’t only envision footwear with the ASIF project but anything ranging from utility and practical accessories that would serve useful if one were to think of fashion (and survival) in the future.
Legendary members of The Beat Junkies – Rhettmatic, DJ Babu, J.Rocc, and Melo-D – were specialmusical guests at the installation.
ASIF will be releasing their Zus Trainer this Friday on their e-shop.
Photography by Diane Abapo
Follow ASIF on Instagram at @asifuture
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