Denim, Budweiser and Marlboro? It doesn't get any more American than that! Last Friday WildStyleLA hosted the launch of 424's SS16 collection titled 'Americanism.' The highly anticipated collection features a range of premium denim pieces distressed in light and dark washes. Neutrals in camel, denim and black continue to be the strong color palette in this movement while key separates like crewneck sweatshirts with 424's powerful 'We're Here to Help' graphic prints, tees with iconic American 'X' flags, and a denim zip hoodie were on display.

The man of the hour, donned in an all black ensemble with his signature locks and Ray Bans, blended in the crowd amongst his friends and peers and it was truly amazing to see all of the love and support this humble man received. The top creatives and influencers, along with loyal customers, came to show their support for Guillermo Andrade, owner of 424 Fairfax, repping their 424 armbands and rubbing elbows with fashionable young things including Gilvenivici, Kyle J. Pak, Kai Lumieres, Kevin Moon, Allen Park, Jan Young Duckits, Shane Gonzalez, Tom Hirota and Sita Abellan.

Cesar Boogotti and Gil Veni Vici at the 424 SS16 "Americanism" launch. / Photo: © Angella Choe for SUSPEND Magazine.

Photographer Kevin Moon with fellow photographer Allen Park at the 424 SS16 "Americanism" launch. / Photo: © Angella Choe for SUSPEND Magazine.

Jan Young Duckits at the 424 SS16 "Americanism" launch. / Photo: © Angella Choe for SUSPEND Magazine.

Guillermo Andrade (Designer & Owner of 424) at the SS16 "Americanism" launch. / Photo: © Angella Choe for SUSPEND Magazine.

Kai Lumieres at the 424 SS16 "Americanism" launch. / Photo: © Angella Choe for SUSPEND Magazine.

Guillermo Andrade (Designer & Owner of 424) with 424 photographer Allen Park at the SS16 "Americanism" launch. / Photo: © Angella Choe for SUSPEND Magazine.